222 +

Rural Homestay

400 +

Rural Tourism Villages

Vision

To leverage India's rural heritage in creating a vibrant and responsible tourism segment by creating engaging rural experiences thereby promoting indigenous jobs, and preserving local culture and heritage.

Mission

To facilitate an enabling environment comprising of Government, Industry, NGO, Community for development and promotion of rural tourism in the Country.

Gajendra Singh Shekhawat

@gssjodhpur

Hon'ble Minister of Tourism,
Government of India

Shri Narendra Modi

@narendramodi

Hon'ble Prime Minister, Government of India

Shri Suresh Gopi

@TheSureshGopi

Hon'ble Minister of State for Tourism,
Government of India
Rural Tourism

Best Tourism Villages 2023

Rural Tourism

UNWTO Best Tourism Village

Rural Tourism

UNWTO Upgrade Program Village

Popular Destination

Vibrant Villages

" Experiences "

Daniel Clifford

Tourist

An opportunity to promote sustainable and responsible tourism

“There is an increasing trend of ‘experiential tourism’ to know new things and experiencing cultures, cuisine, traditions, etc. Today, the discerning traveller is prepared to go great distances and to previously unknown places to get the unique experience.”

Jeanette Harmon

Tourist

An overall wonderful and rewarding experience

“ Thank you for the wonderful experience! I now have a job I really enjoy, and make a good living while doing something I love. ”

Share your Experiences

Patrick Abrams

Tourist

Fulfilling the vision of Aatmnirbhar Bharat

“ Prime Minister has given a call for self-reliant India. “Aatmanirbhar Bharat” is a call to become vocal for local products. It rests on the five pillars of economy, infrastructure, systems, demography and demand. Aatmanirbhar Bharat is about empowering individuals and enterprises to grow and make India prosperous and strong.” A large part of the Country is rural and a large population resides in rural areas. The village life in India is where you meet the ‘real India’.