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Rural Tourism India
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BEST TOURISM VILLAGE
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2023
Issue
Central Nodal Agency for Rural Tourism India
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NEWSLETTER
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Rural Tourism
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Rural Tourism is defined as the tourist activities
happening in rural environments including rural
life, culture, art, heritage, etc. leading to an
enriched tourist experience. It focuses on
making the local communities economically
independent. Rural Touri sm has been
recognized as a very effective way of providing
experiential travel. It al so helps rural
communities by increasing their income levels
and preserving the local art forms.
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Rural Tourism Village
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Villages are the backbone of India's Rural
Tourism. The heart of Rural Tourism Villages is
the Indian village's deep-rooted culture, nature,
art, craft, heritage, traditions, customs,
costumes, lifestyle, etc. These Rural Villages
help to gain knowledge on agriculture, farming,
local governance etc. The rapid and fast-moving urban life urges
people to move towards rural areas in search of
escapism. Rural Tourism villages are the best
place to spend some quality time away from the
hustle and bustle with their family relaxing in
calm surroundings, interacting with each other,
engaging in age-old traditions, experiencing
ethnicity, and creating memories.
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1
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Gold Awardees
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Village Name: Dawar
District Name: Bandipora
State Name: Jammu & Kashmir
Nestled in Jammu & Kashmir's Bandipora district,
Dawar village captivates with its blend of tribal Shina
culture, Habba Khatoon mountain's splendour, and
historic wooden log houses. With about 4253
residents, Dawar harmonizes tradition and progress.
This village treasures its cultural roots through
language, practices, and the Habba Khatoon dramatic
club. Know More
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Village Name: Sarmoli
District Name: Pithoragarh
State Name: Uttarakhand
Sarmoli Village boasts a vibrant cultural tapestry and natural
beauty that has been harnessed to create a sustainable
livelihood for its community. The village hosts over 30
homestays, collectively welcoming around 5,000 annual
tourists. Local women, often from diverse backgrounds,
manage these homestays and offer cultural and natureguiding experiences. Through initiatives like the Mesar Forest
Festival and Himal Kalasutra Festival, Sarmoli showcases its
unique heritage, making it a beacon of authentic and
responsible rural tourism. Know More
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Village Name: Reiek Village
District Name: Mamit
State Name: Mizoram
Reiek, a mountain and popular tourist destination
located 29 km away from Aizawl in Mizoram, India, sits
at an impressive height of 1,465 meters. From this
elevated vantage point, visitors can admire the
stunning vistas of Aizawl and the picturesque valleys
and hills that surround it. On clear days, the
breathtaking view even extends to the plains of
Bangladesh. The entire landscape is enveloped by
dense, vibrant temperate trees and lush green bushes,
adding to the natural beauty and allure of Reiek Hill. Know More
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2
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Gold Awardees
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Village Name: Kanthalloor Village
District Name: Idukki
State Name: Kerala
Kanthalloor in Idukki district, nestled amidst the
Western Ghats along the Kerala-Tamil Nadu border, is
often called the "Kashmir of Kerala" due to its serene,
cool climate. Kanthalloor village weaves cultural
richness with environmental beauty. Anamudi
National Park, Munnar's charm, and wildlife sanctuaries
enhance its allure. Kanthalloor's future focuses on
themed streets, infrastructure, and quality,
exemplifying holistic development. It embodies
economic growth, social inclusion, and environmental
harmony, emerging as a model of responsible
progress.Know More
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Village Name: Madla
District Name: Panna
State Name: Madhya Pradesh
Madla is a rare village in India to have all three natural
geography features in a kilometre. Asia's cleanest river
Karnawati (Ken) flows through the village. The community's
awareness of natural resources is incredible. Madla is just 10
km away from the Pandava Falls and Caves which is near the
Panna National Park and Khajuraho - the UNESCO site is just
19 kilometres. Some intangible heritage of the village
includes folk music &and dance, local festivals and
Bundelkhand cuisine. The architecture of the houses still has
the essence of the village.
Know More
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3
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Silver Awardees
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Village Name: Lepakshi
District Name: Sri Sathya Sai
State Name: Andhra Pradesh
Lepakshi village, located in Andhra Pradesh, is full
of history and culture. It has ancient temples like
the Veerabhadra Swamy Temple and a huge
Monolithic Nandi Statue. It is known for its
architectural heritage of the Vijayanagar style.
Apart from its heritage, it is also known for its
handicrafts, puppetry, and natural attractions.Know More
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Village Name: Shergaon
District Name: West Kameng
State Name: Arunachal Pradesh
Shergaonis a charming village nestled in a fertile valley
surrounded by three streams. Shergaon's picturesque
landscape fosters a rich environment for horticulture,
boasting walnuts, kiwis, pomegranates, and a variety of
apples. The village is a treasure trove of cultural heritage,
hosting festivals like Choekar, Losar, and Khik SabaKnow More
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Village Name: Sarodhadodar
District Name: Kabirdham
State Name: Chhattisgarh
Sarodhadodar, like many other villages in
Chhattisgarh, is likely to provide a tranquil and
attractive environment, surrounded by lush
foliage, farms, and a pleasant atmosphere. The
area's stunning natural surroundings serve as a
draw for tourists looking for a peaceful retreat
from city life.
Know More
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4
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Silver Awardees
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Village Name: Kalpeni
District Name: Lakshadweep District
State Name: Lakshadweep
Kalpeni Village is famous for blue water, coral
reefs, and sea animals. The village has white
beaches and tall palm trees, making it calm and
pretty.The village offers a glimpse into the rich
culture of the local Maldivian community, with
traditional practices and warm hospitality.Itwas
here that girls first went to school when women's
education was considered taboo.Know More
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Village Name: Hemis
District Name: Leh
State Name: Ladakh
Hemis is well known for the Hemis monastery which was
established in 1672 AD by King Sengge Namgyal. The
village hosts a colourful festival held in July. It is close to
the Hemis National Park, an area that is home to the
endangered snow leopard.Know More
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Village Name: Menar
District Name: Udaipur
State Name: Rajasthan
Menar Village, located near Udaipur, is a cultural
and ecological treasure in India. With its 400-
year-old heritage of battles, ancient temples, and
serene lakes, Menar captivates visitors. Home to
over 150 bird species, including migratory ones,
it's a haven for nature enthusiasts.
Know More
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5
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Silver Awardees
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Village Name: Pembarthy
District Name: Jangoan
State Name: Telangana
Pembarthy Villageis an emerging gem in the rural
tourism landscape. Renowned for its metal craft,
which earned a Geographical Indication tag,
Pembarthy boasts over 140 artisan households
dedicated to this intricate art. As a gateway to
historic temples, forts, and scenic attractions,
Pembarthy is charting a path towards rural
development, leveraging its traditions for a
vibrant future.Know More
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Village Name: Khijadiya
District Name: Jamnagar
State Name: Gujrat
Khijadiya villageis a serene haven that boasts the
remarkable Khijadiya Bird Sanctuary. Spanning 605
hectares of marshy wetlands and mangroves, this
sanctuary provides a haven for over 310 bird species,
making it a cherished destination for birdwatchers and
nature enthusiasts.Know More
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Village Name: Kurauana
District Name: Varanasi
State Name: Uttar Pradesh
Kaurauna Village, located in Varanasi, is a
picturesque destination renowned for its rural
tourism charm. With a population of 1749, the
village's primary occupations include agriculture
and religious tourism. Notable attractions include
the revered Rameswar Temple and the tranquil
Varuna Riverfront.
Know More
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6
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Silver Awardees
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Village Name: Raghurajpur
District Name: Puri
State Name: Odisha
Raghurajpur is a heritage crafts village in Puri
district, India, renowned for its Pattachitra
painters and Gotipua dance troupes.The village
also excels in crafts like Tussar paintings, Palm leaf
Engravings, Stone carvings, Wood carvings,
Cowdung toys, and Papier mache toys and masks.Know More
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Bronze Awardees
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Village Name: Biswanath
District Name: Biswanath Ghat
State Name: Assam
Biswanath, a picturesque villagethis vibrant community
thrives on fishing, cultivation, and boating. Biswanath's
charm lies in its river tourism, a spiritual journey to the
ancient Gupta Kashi Biswanath temple, and a boat-side
view of the famed Kaziranga National Park. Know More
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Village Name: Devka
District Name: Daman
State Name: Dadar Nagar Haveli and Daman & Diu
Devka thrives on fishing as its main occupation. The
village boasts a plethora of tourist attractions,
including Devka Beach, Jampore Beach, and the
serene Light House Beach. Its rich cultural tapestry is
woven with festivals like Adirang and captivating
traditional dances.
Know More
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7
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Bronze Awardees
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Village Name: Cotigao
District Name: South Goa
State Name: Goa
The village is known for its rich history and
connection to the Velip community, one of the
earliest settlers in Goa. Surrounded by the lush
landscapes of the Cotigao Wildlife Sanctuary, the
village boasts breathtaking seasonal waterfalls
and ancient temples dedicated to Shri Mallikarjun.Know More
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Village Name: Talao
District Name: Jhajjar
State Name: Haryana
Talao village has harnessed its agricultural heritage and
cultural richness to create a unique tourism experience.
With a focus on economic, social, and environmental
aspects, Talao has seamlessly integrated local farmers,
artisans, and craftsmen into its tourism ecosystem,
showcasing indigenous traditions, art forms, and
agricultural practices.Know More
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Village Name: Chitkul
District Name: Kinnaur
State Name: Himachal Pradesh
This village thrives on tourism, agriculture, animal
husbandry, and the government sector. Discover
traditional wooden homestays, vibrant culture,
folk dances, and songs that still echo with
enthusiasm.
Know More
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8
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Bronze Awardees
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Village Name: McCluskieganj
District Name: Ranchi
State Name: Jharkhand
TMcCluskieganj village has become a potential
hotspot for tourists seeking an authentic rural
experience. From its historical Anglo-Indian
architecture to its vibrant arts and crafts tradition,
McCluskieganj offers a unique blend of culture
and natural beauty. Know More
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Village Name: Hampi
District Name: Vijayanagara
State Name: Karnataka
Hampi is known for its historical and cultural significance,
as it houses several ancient temples, forts, palaces, and
other architectural wonders. Hampi, situated on the
banks of the Tungabhadra River, is a UNESCO World
Heritage Site and attracts many tourists each year.Know More
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Village Name: Khokhara
District Name: Sidhi
State Name: Madhya Pradesh
Khokhara village, nestled in a lush green forest and
surrounded by majestic mountains and deep
caves, offers a mesmerizing experience for
tourists. The rich culture, traditions, and
sustainable lifestyle of the Gond & Baiga tribes
here create a unique charm.
Know More
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9
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Bronze Awardees
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Village Name: Patgaon
District Name: Kolhapur
State Name: Maharashtra
Patgaon village is a perfect example of rural charm
and sustainable tourism, and it is known for
beekeeping, farming, and forest activities.
Patgaon's special attractions include the historic
Mauni Maharaj Math, Bhadrakali Temple, and the
impressive Rangana and Bhudargad forts.
Know More
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Village Name: Kongthong
District Name:East Khasi
State Name: Meghalaya
Kongthong, popularly called the Singing Village, is a
village and tourist attraction in the East Khasi Hills district
of Meghalaya state in the Northeast hilly region of India.
Kongthong, India's entry for the United Nations World
Tourism Organization (UNWTO)'s World's Best Village
Contest, is also aiming for the UNESCO Intangible
Cultural Heritage status.Know More
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Village Name: Diezephe
District Name: Dimapur
State Name: Nagaland
Diezephe villageis a haven of skilled artisans and
weavers renowned for their exceptional
handicrafts and traditional loom work. With a
population of 500, Diezephe takes pride in its
vibrant cultural heritage, offering craft
showrooms , weaving workshops , and a
captivating craft museum.
Know More
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10
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Bronze Awardees
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Village Name: Thirunallar
District Name: Karaikal
State Name: Puducherry
Thirunallar village, nestled in the serene
surroundings of the Cauvery delta, boasts a rich
agricultural heritage and vibrant cultural
traditions. With its historical temples, lush paddy
fields, and serene water bodies, the village offers a
unique blend of natural beauty and cultural
richness.
Know More
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Village Name: Nawanpind Sardaran
District Name: Gurdaspur
State Name: Punjab
Nawanpind Sardaran is a village boasts a rich history and
vibrant community. Surrounded by the picturesque
Upper Bari Doab Canal and a serene forest belt, the
village exudes natural beauty. Notable attractions like
KartarpurCorridor and Dera Baba Nanak draw visitors
seeking cultural experiences. Know More
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Name: Naurangabad
District Name: Karuli
State Name: Rajasthan
Naurangabad, a serene village located in Shri
Mahaveerji Tehsil, holds a captivating blend of
culture, spirituality, and natural beauty.A jewel in
its crown is the renowned Bhagwan Mahaveer
Temple. This temple town boasts rich Jain heritage,
hosting religious events, cultural performances,
and even horse and camel races.
Know More
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11
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Bronze Awardees
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Village Name: Kitam
District Name: Namchi
State Name: Sikkim
Kitam village embraces tourism as a driving force
for rural development. With captivating
attractions like Chaardham, Tathagatasal, and the
Temi Tea Garden. Kitam boasts a rich cultural
heritage, with sacred rituals and traditional
craftsmanship. Its commitment to economic
sustainability is evident through homestays, local
artisans, and organic farming.
Know More
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Village Name: Vettaikaranpudur
District Name: Coimbatore
State Name: Tamil Nadu
Located amid the majestic Anamalai hills and caressed
by the serene Aliyar River, Vettaikaranpudur is a
charming rural haven. This village is a treasure trove of
intangible cultural heritage, celebrated through
captivating dance forms like "Valliamman Kummi" and
Kummipaatu. Know More
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Village Name: Ullada
District Name: Coimbatore
State Name: Tamil Nadu
Ullada embraces its rich cultural heritage rooted in
the Traditional Badaga community. With a focus
on sustainable tourism, this village showcases its
traditional attire, dances, and delicious ethnic
foods like ragi, milk, and yoghurt.
Know More
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12
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Bronze Awardees
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Village Name: Chandlapur
District Name: Siddipet
State Name: Telangana
Chandlapur offers a perfect blend of rural charm
and vibrant tourism . The icon iconic
Ranganayakaswami Temple, surrounded by lush
greenery, draws pilgrims and tourists alike. With a
s trong commitment to environment a l
sustainability, the village has implemented
initiatives like banning single-use plastic and
promoting green practices.
Know More
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Village Name: Vidyasagar
District Name: West Tripura
State Name: Tripura
Vidyasagar villageoffers a unique blend of cultural
heritage and natural beauty that captivates visitors.
Known for its exquisite bamboo craft practices and
vibrant tribal folk culture, Vidyasagar showcases local
traditions and encourages eco-friendly tourism. Know More
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Village Name: Kiriteswari
District Name: Murshidabad
State Name: West Bengal
Kiriteswari, a charming village nestled in
Murshidabad, West Bengal, is a treasure trove of
cultural heritage and natural beauty. Its name,
meaning "crowned goddess," stems from a
thousand-year-old temple dedicated to Goddess
Dakshayani Sati. As a Shakti Pitha and one of the
"51 peeths," Kiriteswari attracts devotees and
tourists year-round.
Know More
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Glimpses of the BTV Competition
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National Awardee for BTV Competition
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The Ministry of Tourism, Government of India, has recognized 35 Best Tourism villages of India in
Gold, Silver and Bronze Category. The Ministry will extend comprehensive support to the recognized
villages through the Central Nodal Agency for Rural Tourism and Rural Homestays (CNA-RT & RH).
These winning villages will receive national recognition for their exceptional rural tourism initiatives.
They will be provided with marketing and promotional support to highlight their unique attractions
and offerings. FAM trips will be organized to familiarize travel agents and media with the winning
villages, ensuring their inclusion in travel itineraries to attract more tourists. The development of rural
tourism clusters will enhance infrastructure and overall visitor experiences. Capacity-building
programs will empower local communities and stakeholders involved in the tourism sector.
Collaborations with line ministries, educational institutions, NGOs, and associations will promote
comprehensive development and knowledge exchange. Strategic partnerships with Airbnb and
Gaon Connection will enhance the reach and sustainability of rural tourism efforts. The "Dekho Apna
Desh Series" initiative will encourage domestic travelers to explore these winning rural destinations.
Moreover, the promotion of rural homestays and incentivization measures will further stimulate
growth and participation in this crucial sector, ultimately contributing to the economic independence
and preservation of the unique rural heritage of these villages.
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Best Tourism Village Competition 2024 Edition
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India is the land of villages with more than 6,00,000
villages.Ministry of Tourism, Government of India, after
recognising the potential of its villages to harness the
benefit of rural tourism has formulated the National
Strategy and Roadmap for the Development of Rural
Tourism in India
Aligning with the strategy and aiming to honour the soul of
India, the Ministry of Tourism has launched its pilot initiative
of the Best Tourism Village Competition 2023. Indian
villages are the storehouse of culture, tradition, customs,
art,crafts, nature landscape and countless other things.The
competition was designed in a way to identify such villages
and bring them on the tourist map.
The competition was launched in February 2023 in the
presence of Honourable Tourism Minister Shri G Kishan
Reddy.
The competition was open to all the villages of India and
received an overwhelming response from 750+ villages of
the country from almost 315 districts and 31 states applied
for this competition after that out of this competition 35
best villages were recognised on the national level and
under the different categories like Gold,Silver, and Bronze.
The Best Tourism Village Competition 2024 Edition was
started by the Ministry of Tourism, Government of India, and
its major goal is to promote social and infrastructure
development while maintaining the central theme of
"Honouring the Soul of India."
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This competition stage aims to further strengthen the sense
of rivalry and pride among India's villages by building on the
successes and participation of the previous level. The
second edition seeks to highlight communities that are
unwavering in their commitment to developing the rural
economy and using tourism to preserve the region's natural
and cultural assets.
The identification of such villages will act as a role model for
other villages to share best practices.
In the second edition of the Best Tourism Village
Competition there will be the following categories under
which villages can fill the nominations:
1. Best Tourism Villages - Heritage
2. Best Tourism Villages - Agri Tourism
3. Best Tourism Villages - Craft
4. Best Tourism Villages - Responsible Tourism
5. Best Tourism Villages - Adventure Tourism
6. Best Tourism Villages - Community-Based Tourism
7. Best Tourism Villages - Spiritual and Wellness
8. Best Tourism Villages - Vibrant Villages
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Best Rural Homestay Competition 2024 Edition
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The Ministry of Tourism, Government of India, has recently
launched the National Strategy for the Promotion of Rural
Homestays in India. The primary aim of this strategy is to
encourage the use of rural homestays as an alternative form
of accommodation for tourists. A National Best Rural
Homestay Competition has been launched to further boost
the promotion, growth, and development of rural homestays.
This competition is launched in collaboration with state
governments, the tourism industry, and other relevant
stakeholders. It is designed to provide a platform for rural
homestays to highlight their unique offerings, thereby
allowing tourists to explore exciting and distinctive lodging
options in rural India.
The competition will recognize the top five homestays as the
Best Rural Homestays in India, with awards presented in
various categories. To ensure fairness in the competition,
each homestay property is allowed to nominate itself in a
maximum of three categories only. This initiative aims to
promote rural tourism, boost local economies, and provide
tourists with authentic and memorable experiences in rural
India.
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The Best Rural Homestay Competition introduces a wide
array of categories to accommodate the diverse qualities and
characteristics of rural homestays across India. These
categories provide a comprehensive framework for
homestays to enter and compete, highlighting their unique
features and offerings:
1. Best Rural Homestay – Vibrant Village
2. Best Rural Homestay – Green
3. Best Rural Homestay – Community Driven
4. Best Rural Homestay – Women Run Unit
5. Best Rural Homestay – Heritage and Culture
6. Best Rural Homestay – Farm Stay
7. Best Rural Homestay – Cottage
8. Best Rural Homestay – Ayurvedic and Wellness
9. Best Rural Homestay – Vernacular Architecture
10. Best Rural Homestay – All-inclusive Practices
11. Best Rural Homestay – Responsible Practices
12. Best Rural Homestay – Tree House
13. Best Rural Homestay – Villa
14. Best Rural Homestay – Cluster
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