Rural Tourism
India

BEST TOURISM VILLAGE

2023

Issue

Central Nodal Agency for
Rural Tourism India

NEWSLETTER

Rural Tourism

Rural Tourism is defined as the tourist activities happening in rural environments including rural life, culture, art, heritage, etc. leading to an enriched tourist experience. It focuses on making the local communities economically independent. Rural Touri sm has been recognized as a very effective way of providing experiential travel. It al so helps rural communities by increasing their income levels and preserving the local art forms.

Rural Tourism Village

Villages are the backbone of India's Rural Tourism. The heart of Rural Tourism Villages is the Indian village's deep-rooted culture, nature, art, craft, heritage, traditions, customs, costumes, lifestyle, etc. These Rural Villages help to gain knowledge on agriculture, farming, local governance etc.
The rapid and fast-moving urban life urges people to move towards rural areas in search of escapism. Rural Tourism villages are the best place to spend some quality time away from the hustle and bustle with their family relaxing in calm surroundings, interacting with each other, engaging in age-old traditions, experiencing ethnicity, and creating memories.

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Gold Awardees

Village Name: Dawar
District Name: Bandipora
State Name: Jammu & Kashmir

Nestled in Jammu & Kashmir's Bandipora district, Dawar village captivates with its blend of tribal Shina culture, Habba Khatoon mountain's splendour, and historic wooden log houses. With about 4253 residents, Dawar harmonizes tradition and progress. This village treasures its cultural roots through language, practices, and the Habba Khatoon dramatic club. Know More

Village Name: Sarmoli
District Name: Pithoragarh
State Name: Uttarakhand

Sarmoli Village boasts a vibrant cultural tapestry and natural beauty that has been harnessed to create a sustainable livelihood for its community. The village hosts over 30 homestays, collectively welcoming around 5,000 annual tourists. Local women, often from diverse backgrounds, manage these homestays and offer cultural and natureguiding experiences. Through initiatives like the Mesar Forest Festival and Himal Kalasutra Festival, Sarmoli showcases its unique heritage, making it a beacon of authentic and responsible rural tourism. Know More

Village Name: Reiek Village
District Name: Mamit
State Name: Mizoram

Reiek, a mountain and popular tourist destination located 29 km away from Aizawl in Mizoram, India, sits at an impressive height of 1,465 meters. From this elevated vantage point, visitors can admire the stunning vistas of Aizawl and the picturesque valleys and hills that surround it. On clear days, the breathtaking view even extends to the plains of Bangladesh. The entire landscape is enveloped by dense, vibrant temperate trees and lush green bushes, adding to the natural beauty and allure of Reiek Hill. Know More

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Gold Awardees

Village Name: Kanthalloor Village
District Name: Idukki
State Name: Kerala

Kanthalloor in Idukki district, nestled amidst the Western Ghats along the Kerala-Tamil Nadu border, is often called the "Kashmir of Kerala" due to its serene, cool climate. Kanthalloor village weaves cultural richness with environmental beauty. Anamudi National Park, Munnar's charm, and wildlife sanctuaries enhance its allure. Kanthalloor's future focuses on themed streets, infrastructure, and quality, exemplifying holistic development. It embodies economic growth, social inclusion, and environmental harmony, emerging as a model of responsible progress.Know More

Village Name: Madla
District Name: Panna
State Name: Madhya Pradesh

Madla is a rare village in India to have all three natural geography features in a kilometre. Asia's cleanest river Karnawati (Ken) flows through the village. The community's awareness of natural resources is incredible. Madla is just 10 km away from the Pandava Falls and Caves which is near the Panna National Park and Khajuraho - the UNESCO site is just 19 kilometres. Some intangible heritage of the village includes folk music &and dance, local festivals and Bundelkhand cuisine. The architecture of the houses still has the essence of the village.

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Silver Awardees

Village Name: Lepakshi
District Name: Sri Sathya Sai
State Name: Andhra Pradesh

Lepakshi village, located in Andhra Pradesh, is full of history and culture. It has ancient temples like the Veerabhadra Swamy Temple and a huge Monolithic Nandi Statue. It is known for its architectural heritage of the Vijayanagar style. Apart from its heritage, it is also known for its handicrafts, puppetry, and natural attractions.Know More

Village Name: Shergaon
District Name: West Kameng
State Name: Arunachal Pradesh

Shergaonis a charming village nestled in a fertile valley surrounded by three streams. Shergaon's picturesque landscape fosters a rich environment for horticulture, boasting walnuts, kiwis, pomegranates, and a variety of apples. The village is a treasure trove of cultural heritage, hosting festivals like Choekar, Losar, and Khik SabaKnow More

Village Name: Sarodhadodar
District Name: Kabirdham
State Name: Chhattisgarh

Sarodhadodar, like many other villages in Chhattisgarh, is likely to provide a tranquil and attractive environment, surrounded by lush foliage, farms, and a pleasant atmosphere. The area's stunning natural surroundings serve as a draw for tourists looking for a peaceful retreat from city life.

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Silver Awardees

Village Name: Kalpeni
District Name: Lakshadweep District
State Name: Lakshadweep

Kalpeni Village is famous for blue water, coral reefs, and sea animals. The village has white beaches and tall palm trees, making it calm and pretty.The village offers a glimpse into the rich culture of the local Maldivian community, with traditional practices and warm hospitality.Itwas here that girls first went to school when women's education was considered taboo.Know More

Village Name: Hemis
District Name: Leh
State Name: Ladakh

Hemis is well known for the Hemis monastery which was established in 1672 AD by King Sengge Namgyal. The village hosts a colourful festival held in July. It is close to the Hemis National Park, an area that is home to the endangered snow leopard.Know More

Village Name: Menar
District Name: Udaipur
State Name: Rajasthan

Menar Village, located near Udaipur, is a cultural and ecological treasure in India. With its 400- year-old heritage of battles, ancient temples, and serene lakes, Menar captivates visitors. Home to over 150 bird species, including migratory ones, it's a haven for nature enthusiasts.

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Silver Awardees

Village Name: Pembarthy
District Name: Jangoan
State Name: Telangana

Pembarthy Villageis an emerging gem in the rural tourism landscape. Renowned for its metal craft, which earned a Geographical Indication tag, Pembarthy boasts over 140 artisan households dedicated to this intricate art. As a gateway to historic temples, forts, and scenic attractions, Pembarthy is charting a path towards rural development, leveraging its traditions for a vibrant future.Know More

Village Name: Khijadiya
District Name: Jamnagar
State Name: Gujrat

Khijadiya villageis a serene haven that boasts the remarkable Khijadiya Bird Sanctuary. Spanning 605 hectares of marshy wetlands and mangroves, this sanctuary provides a haven for over 310 bird species, making it a cherished destination for birdwatchers and nature enthusiasts.Know More

Village Name: Kurauana
District Name: Varanasi
State Name: Uttar Pradesh

Kaurauna Village, located in Varanasi, is a picturesque destination renowned for its rural tourism charm. With a population of 1749, the village's primary occupations include agriculture and religious tourism. Notable attractions include the revered Rameswar Temple and the tranquil Varuna Riverfront.

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Silver Awardees

Village Name: Raghurajpur
District Name: Puri
State Name: Odisha

Raghurajpur is a heritage crafts village in Puri district, India, renowned for its Pattachitra painters and Gotipua dance troupes.The village also excels in crafts like Tussar paintings, Palm leaf Engravings, Stone carvings, Wood carvings, Cowdung toys, and Papier mache toys and masks.Know More

Bronze Awardees

Village Name: Biswanath
District Name: Biswanath Ghat
State Name: Assam

Biswanath, a picturesque villagethis vibrant community thrives on fishing, cultivation, and boating. Biswanath's charm lies in its river tourism, a spiritual journey to the ancient Gupta Kashi Biswanath temple, and a boat-side view of the famed Kaziranga National Park. Know More

Village Name: Devka
District Name: Daman
State Name: Dadar Nagar Haveli and Daman & Diu

Devka thrives on fishing as its main occupation. The village boasts a plethora of tourist attractions, including Devka Beach, Jampore Beach, and the serene Light House Beach. Its rich cultural tapestry is woven with festivals like Adirang and captivating traditional dances.

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Bronze Awardees

Village Name: Cotigao
District Name: South Goa
State Name: Goa

The village is known for its rich history and connection to the Velip community, one of the earliest settlers in Goa. Surrounded by the lush landscapes of the Cotigao Wildlife Sanctuary, the village boasts breathtaking seasonal waterfalls and ancient temples dedicated to Shri Mallikarjun.Know More

Village Name: Talao
District Name: Jhajjar
State Name: Haryana

Talao village has harnessed its agricultural heritage and cultural richness to create a unique tourism experience. With a focus on economic, social, and environmental aspects, Talao has seamlessly integrated local farmers, artisans, and craftsmen into its tourism ecosystem, showcasing indigenous traditions, art forms, and agricultural practices.Know More

Village Name: Chitkul
District Name: Kinnaur
State Name: Himachal Pradesh

This village thrives on tourism, agriculture, animal husbandry, and the government sector. Discover traditional wooden homestays, vibrant culture, folk dances, and songs that still echo with enthusiasm.

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Bronze Awardees

Village Name: McCluskieganj
District Name: Ranchi
State Name: Jharkhand

TMcCluskieganj village has become a potential hotspot for tourists seeking an authentic rural experience. From its historical Anglo-Indian architecture to its vibrant arts and crafts tradition, McCluskieganj offers a unique blend of culture and natural beauty. Know More

Village Name: Hampi
District Name: Vijayanagara
State Name: Karnataka

Hampi is known for its historical and cultural significance, as it houses several ancient temples, forts, palaces, and other architectural wonders. Hampi, situated on the banks of the Tungabhadra River, is a UNESCO World Heritage Site and attracts many tourists each year.Know More

Village Name: Khokhara
District Name: Sidhi
State Name: Madhya Pradesh

Khokhara village, nestled in a lush green forest and surrounded by majestic mountains and deep caves, offers a mesmerizing experience for tourists. The rich culture, traditions, and sustainable lifestyle of the Gond & Baiga tribes here create a unique charm.

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Bronze Awardees

Village Name: Patgaon
District Name: Kolhapur
State Name: Maharashtra

Patgaon village is a perfect example of rural charm and sustainable tourism, and it is known for beekeeping, farming, and forest activities. Patgaon's special attractions include the historic Mauni Maharaj Math, Bhadrakali Temple, and the impressive Rangana and Bhudargad forts. Know More

Village Name: Kongthong
District Name:East Khasi
State Name: Meghalaya

Kongthong, popularly called the Singing Village, is a village and tourist attraction in the East Khasi Hills district of Meghalaya state in the Northeast hilly region of India. Kongthong, India's entry for the United Nations World Tourism Organization (UNWTO)'s World's Best Village Contest, is also aiming for the UNESCO Intangible Cultural Heritage status.Know More

Village Name: Diezephe
District Name: Dimapur
State Name: Nagaland

Diezephe villageis a haven of skilled artisans and weavers renowned for their exceptional handicrafts and traditional loom work. With a population of 500, Diezephe takes pride in its vibrant cultural heritage, offering craft showrooms , weaving workshops , and a captivating craft museum.

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Bronze Awardees

Village Name: Thirunallar
District Name: Karaikal
State Name: Puducherry

Thirunallar village, nestled in the serene surroundings of the Cauvery delta, boasts a rich agricultural heritage and vibrant cultural traditions. With its historical temples, lush paddy fields, and serene water bodies, the village offers a unique blend of natural beauty and cultural richness. Know More

Village Name: Nawanpind Sardaran
District Name: Gurdaspur
State Name: Punjab

Nawanpind Sardaran is a village boasts a rich history and vibrant community. Surrounded by the picturesque Upper Bari Doab Canal and a serene forest belt, the village exudes natural beauty. Notable attractions like KartarpurCorridor and Dera Baba Nanak draw visitors seeking cultural experiences. Know More

Name: Naurangabad
District Name: Karuli
State Name: Rajasthan

Naurangabad, a serene village located in Shri Mahaveerji Tehsil, holds a captivating blend of culture, spirituality, and natural beauty.A jewel in its crown is the renowned Bhagwan Mahaveer Temple. This temple town boasts rich Jain heritage, hosting religious events, cultural performances, and even horse and camel races.

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Bronze Awardees

Village Name: Kitam
District Name: Namchi
State Name: Sikkim

Kitam village embraces tourism as a driving force for rural development. With captivating attractions like Chaardham, Tathagatasal, and the Temi Tea Garden. Kitam boasts a rich cultural heritage, with sacred rituals and traditional craftsmanship. Its commitment to economic sustainability is evident through homestays, local artisans, and organic farming. Know More

Village Name: Vettaikaranpudur
District Name: Coimbatore
State Name: Tamil Nadu

Located amid the majestic Anamalai hills and caressed by the serene Aliyar River, Vettaikaranpudur is a charming rural haven. This village is a treasure trove of intangible cultural heritage, celebrated through captivating dance forms like "Valliamman Kummi" and Kummipaatu. Know More

Village Name: Ullada
District Name: Coimbatore
State Name: Tamil Nadu

Ullada embraces its rich cultural heritage rooted in the Traditional Badaga community. With a focus on sustainable tourism, this village showcases its traditional attire, dances, and delicious ethnic foods like ragi, milk, and yoghurt.

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Bronze Awardees

Village Name: Chandlapur
District Name: Siddipet
State Name: Telangana

Chandlapur offers a perfect blend of rural charm and vibrant tourism . The icon iconic Ranganayakaswami Temple, surrounded by lush greenery, draws pilgrims and tourists alike. With a s trong commitment to environment a l sustainability, the village has implemented initiatives like banning single-use plastic and promoting green practices. Know More

Village Name: Vidyasagar
District Name: West Tripura
State Name: Tripura

Vidyasagar villageoffers a unique blend of cultural heritage and natural beauty that captivates visitors. Known for its exquisite bamboo craft practices and vibrant tribal folk culture, Vidyasagar showcases local traditions and encourages eco-friendly tourism. Know More

Village Name: Kiriteswari
District Name: Murshidabad
State Name: West Bengal

Kiriteswari, a charming village nestled in Murshidabad, West Bengal, is a treasure trove of cultural heritage and natural beauty. Its name, meaning "crowned goddess," stems from a thousand-year-old temple dedicated to Goddess Dakshayani Sati. As a Shakti Pitha and one of the "51 peeths," Kiriteswari attracts devotees and tourists year-round.

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Glimpses of the BTV Competition

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National Awardee for BTV Competition

The Ministry of Tourism, Government of India, has recognized 35 Best Tourism villages of India in Gold, Silver and Bronze Category. The Ministry will extend comprehensive support to the recognized villages through the Central Nodal Agency for Rural Tourism and Rural Homestays (CNA-RT & RH). These winning villages will receive national recognition for their exceptional rural tourism initiatives. They will be provided with marketing and promotional support to highlight their unique attractions and offerings. FAM trips will be organized to familiarize travel agents and media with the winning villages, ensuring their inclusion in travel itineraries to attract more tourists. The development of rural tourism clusters will enhance infrastructure and overall visitor experiences. Capacity-building programs will empower local communities and stakeholders involved in the tourism sector. Collaborations with line ministries, educational institutions, NGOs, and associations will promote comprehensive development and knowledge exchange. Strategic partnerships with Airbnb and Gaon Connection will enhance the reach and sustainability of rural tourism efforts. The "Dekho Apna Desh Series" initiative will encourage domestic travelers to explore these winning rural destinations. Moreover, the promotion of rural homestays and incentivization measures will further stimulate growth and participation in this crucial sector, ultimately contributing to the economic independence and preservation of the unique rural heritage of these villages.

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Best Tourism Village Competition 2024 Edition

India is the land of villages with more than 6,00,000 villages.Ministry of Tourism, Government of India, after recognising the potential of its villages to harness the benefit of rural tourism has formulated the National Strategy and Roadmap for the Development of Rural Tourism in India
Aligning with the strategy and aiming to honour the soul of India, the Ministry of Tourism has launched its pilot initiative of the Best Tourism Village Competition 2023. Indian villages are the storehouse of culture, tradition, customs, art,crafts, nature landscape and countless other things.The competition was designed in a way to identify such villages and bring them on the tourist map.
The competition was launched in February 2023 in the presence of Honourable Tourism Minister Shri G Kishan Reddy.
The competition was open to all the villages of India and received an overwhelming response from 750+ villages of the country from almost 315 districts and 31 states applied for this competition after that out of this competition 35 best villages were recognised on the national level and under the different categories like Gold,Silver, and Bronze.
The Best Tourism Village Competition 2024 Edition was started by the Ministry of Tourism, Government of India, and its major goal is to promote social and infrastructure development while maintaining the central theme of "Honouring the Soul of India."

This competition stage aims to further strengthen the sense of rivalry and pride among India's villages by building on the successes and participation of the previous level. The second edition seeks to highlight communities that are unwavering in their commitment to developing the rural economy and using tourism to preserve the region's natural and cultural assets.
The identification of such villages will act as a role model for other villages to share best practices. In the second edition of the Best Tourism Village Competition there will be the following categories under which villages can fill the nominations:

1. Best Tourism Villages - Heritage

2. Best Tourism Villages - Agri Tourism

3. Best Tourism Villages - Craft

4. Best Tourism Villages - Responsible Tourism

5. Best Tourism Villages - Adventure Tourism

6. Best Tourism Villages - Community-Based Tourism

7. Best Tourism Villages - Spiritual and Wellness

8. Best Tourism Villages - Vibrant Villages

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Best Rural Homestay Competition 2024 Edition

The Ministry of Tourism, Government of India, has recently launched the National Strategy for the Promotion of Rural Homestays in India. The primary aim of this strategy is to encourage the use of rural homestays as an alternative form of accommodation for tourists. A National Best Rural Homestay Competition has been launched to further boost the promotion, growth, and development of rural homestays. This competition is launched in collaboration with state governments, the tourism industry, and other relevant stakeholders. It is designed to provide a platform for rural homestays to highlight their unique offerings, thereby allowing tourists to explore exciting and distinctive lodging options in rural India.
The competition will recognize the top five homestays as the Best Rural Homestays in India, with awards presented in various categories. To ensure fairness in the competition, each homestay property is allowed to nominate itself in a maximum of three categories only. This initiative aims to promote rural tourism, boost local economies, and provide tourists with authentic and memorable experiences in rural India.

The Best Rural Homestay Competition introduces a wide array of categories to accommodate the diverse qualities and characteristics of rural homestays across India. These categories provide a comprehensive framework for homestays to enter and compete, highlighting their unique features and offerings:

1. Best Rural Homestay – Vibrant Village

2. Best Rural Homestay – Green

3. Best Rural Homestay – Community Driven

4. Best Rural Homestay – Women Run Unit

5. Best Rural Homestay – Heritage and Culture

6. Best Rural Homestay – Farm Stay

7. Best Rural Homestay – Cottage

8. Best Rural Homestay – Ayurvedic and Wellness

9. Best Rural Homestay – Vernacular Architecture

10. Best Rural Homestay – All-inclusive Practices

11. Best Rural Homestay – Responsible Practices

12. Best Rural Homestay – Tree House

13. Best Rural Homestay – Villa

14. Best Rural Homestay – Cluster

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