Pahalgam Tehsil, Jammu & Kashmir

- Description

Aru village, nestled in Pahalgam Tehsil, is a vibrant hub for rural tourism with a population of 638. Known for its breathtaking landscapes, including the River Lidder, Aru offers a unique blend of natural beauty and cultural richness. The village thrives on tourism, drawing approximately 650,000 visitors annually. It promotes sustainable tourism through homestays, showcasing local culture, cuisine, music, and art. Activities like paragliding, zorbing, and pony rides enhance the tourist experience. The Master Plan 2014-32 ensures environmental preservation while promoting economic growth. Aru's commitment to social inclusion, environmental sustainability, and economic development makes it an exemplary model for rural tourism, contributing significantly to the local economy and cultural heritage.

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